YouTube and Google are having a love affair when it comes to sharing words, content, and video. Google owns YouTube and YouTube is no longer just the place to watch funny cat videos while you’re bored on your lunch break.
YouTube is the hottest place for your potential clients and customers to get to know you. YouTube not only allows you to share your videos, it is also a popular search engine. So, use it to your advantage!
Entrepreneurial Tip: work where you’re at in your learning curve.
I absolutely love using video to educate my clients because it suites my learning curve. I will often create a video first then create the blog content to go with it. It’s important to stay relevant when you are trying to grow online. Although I love using video for its ease, I don’t feel comfortable in front of the camera. I get in, do my thing, and get out. I will typically do a video in one take rather than editing it. Video editing can be time consuming and frustrating if you are not used to it. I have tried it and have decided that it is not for me.
How Do You Go From Video A to Video B?
In my Marketing Your Way Out Of A Paper Bag coaching program, I include a full modual on video placement, lighting, length of video, intros, and backgrounds. Video has TONS of options and it can be overwhelming to understand what works and what doesn’t.
Video A was taken in my office with no lighting, no makeup, and I saw seven clients that day so my eyes were probably half shut. This is a perfect example of being real and taking action. I just felt like I needed to get a message out and video was my platform. Let me also mention that I used a different webcam, which was on my laptop (not the best one I have).
Video B was taken in my home office where I cleared away the clutter (usually I have papers piling up on my shelves), brushed my hair, threw on some amazing under eye make-up and used A SOFT LIGHT!
Let me tell you that proper lighting is a girl’s (and cool men too) best friend! I only have one light, but three are actually recommended. Until I go all in with video I’ll stick with one light. Here is the light I bought plus you will also need a stand. I placed it behind my computer, did a few test runs and found the best position for the light to take away as much shadow as possible.
The Vlog Challenge
So do you vlog or make how-to videos for your wellness practice? Maybe you are demonstrating a massage technique, a yoga pose, or how to do a fantastic blow out. Remember that your peeps are looking to connect with you. They are looking to you to be informed, educated, and entertained. Be real, be you, and be fabulous!
Make your video less about you and more about them. Here is your challenge, make a 90-second, how-to video, introduce yourself, set up your light behind your webcam/video, and GO!
The first time I did a video it was 27 minutes long, I said um over 50 times, and I kept playing with my hair. The point was that I did it! I kept trying, adjusting, and trying again.
So if Video B looks so good why would I not do that for every video? Because your peeps want to see a real person, someone that is unpolished, and delivers great content. If you are perfectly polished with amazing hair, flawless skin, and not a stitch of clothing out of place, it will be a harder sell to have your peeps relate to you–and you might actually loose them.
Like you, Kristen Tammaro was a struggling small business owner that got sick and tired of waiting for potential clients. She is not an expert! She is an everyday leader, friend and social media nut that loves teaching about marketing, mindset and being an entrepreneur. Kristen’s signature proven e-series “Marketing Your Way Out Of A Paper bag” teaches service based small business owners how to get paid what they are worth, stop the feast or famine cycle, get organized and put systems in place that allow them to lead fuller more happier lives by growing their business fast online.